How we calculate
Data from APSIS shows that the win-back rate is between 10-20%, and with an average of 15%. The calculations
here are made using our minimum rate of 10%.
APSIS' Abandoned Cart solution is completely GDPR compliant. Only data that has been provided with consent by
known / merged APSIS One Profiles (a merged Profile is when anonymous data is synced to a verified Profile through
provided consent) are used. Producing a database of merged Profiles may take time for new APSIS One